Be Healthy & Alive is a health communication intervention.2. Be Healthy & Alive offers various ways to incorporate and increase physical activity into inactive physical activity lifestyles.3. The exercise log will be effective because it will show participants' progress over a ten-week period. B. Suggest any unique features of your product or service that make it particularly effective.IV. StrategiesA. Location1. Imaging: Be Healthy & Alive would like to illustrate determination, hope, strength and dignity. No matter your age, there is always a way to make your body feel healthy and alive again.2. Special features: the only strong points will be the personal trainers who will help educate the participants. B. Product1. Characteristics: healthy weight, self-esteem, better appearance.2. Need: What is the relevance to your target audience? How does it satisfy a need? The importance of adult participants is to make them understand that chronic diseases are serious and that if they developed a new healthy habit, they could potentially add damage to their body. C. Price1. Price: What prices will you charge? Each participant will pay $50.00 to participate in the 10-week program. An additional $25.00 will be charged for those who would like one-on-one training from staff