In past generations, identity was defined by how we viewed ourselves internally, but with the evolution of social media in the Internet age, individuals form their identity externally based on what the digital world considers acceptable; then form multiple characters to fit each unique virtual situation. Persona can be defined as the aspect of someone's character that is presented or perceived by others; therefore through the Internet you have the ability to reflect on what you are about to say before saying it and present an aspect of yourself that you consider positive. Conversely, they may also unconsciously reveal negative aspects of themselves that they would normally prefer to hide. In the article "Small Pieces Loosely Joined", written by researcher David Weinberger at Harvard Law, he explains how "trying out a role" like that of Michael Campbell's character can cause many negative outcomes for the individual who plays the role of an alternate character and for people. surrounding the individual's situation and life. Additionally, Michael Campbell was an 18-year-old who used the online username Soup81 to converse with a student at the infamous Columbine High School. Accordingly, “Cyberspace and Identity” by Sherry Turkle explains the fact that through the Internet there can now be more individuals expressing different opinions in different contexts. The Internet and social networking sites have created the possibility of creating alternative personas which can then be used to express different aspects of one's real personality. As a result of forming multiple online personalities, one may present himself with a positive image that he actually is not, yet this attempt to hide his true identity may reveal something negative... middle of paper... ... forever changing the way our brain works, which isn't worth it. Work Cited Cossar, Vicki. “Catfish: When Online Dating Isn't All It Seems…”, www. Metro.co.uk. Metro news. January 28, 2013. Web. November 24, 2013.Digiacinto, Jessica. “The dangers of letting your online persona do the talking. www.PhychCentral.com. World of psychology. July 27. 2011. Network. November 13, 2013. Marshall, David. “The mirror economy”. Society (New Brunswick), vol. 47. No. 6(2010): 458-502. Print.Taylor, Jim. PhD "Technology: is technology stealing our (self) identity?" Psychologytoday.com. The power of the First. July 27. 2011. Network. November 13, 2013. Turkle, Sherry. “Cyberspace and identity”. Contemporary sociological vol. 28. No. 6(1999): 643-648. Print.Weinberger, David. Little Loose Pieces: How the Web Shows Us Who We Really Are. Oxford: Perseus, 2002. 107-112. Press.