OrganizationThe following essay illustrates how value is provided to customers within the organization. Using stakeholders, organizational policies and specific strategies, McDonald's works to constantly innovate its service and product.A. StakeholdersThe first and most important stakeholders for McDonald's are its customers. The importance placed on consumers is demonstrated by the company's mission statement “To be our customers' favorite place and way to eat and drink” (McDonald's, 2013). The organization ensures that consumer experience is at the center of all its business practices. The key to their customer service policy is to provide excellent food at great value in a clean and welcoming environment (McDonald's, 2013). The fast food giant offers its customers fast and convenient service using drive through windows. The “Dollar Menu and More” is a value menu that offers consumers low-priced food items with prices ranging from $1.00 to $5.00 (Wong, 2013). McDonald's popularity among consumers is due in part to its conveniently located stores and strong brand name (Spenner, 2013). Additionally, McDonald's provides value to consumers by constantly introducing new items to its menu, such as specialty coffee drinks (McDonald's Corporation, 2012). The introduction of new healthy salads, fruit and carrot sticks to McDonald's menu has been aided by the increase in health-conscious consumers. The company also strives to adapt its food offering to local flavors in order to personalize menu options for consumers (Mourdoukoutas, 2012). In recent years, several locations have begun renovating their stores with leather seats, wooden tables, and offering free Wi-Fi (Forbes, 2011). ...... half of the paper ...... smourdoukoutas/2012/04/20/mcdonalds-thinking-strategy-at-home-and-abroad/Spenner, P. (2013). Brand growth lessons from McDonald's. Forbes. Retrieved from http://www.forbes.com/sites/patrickpenner/2013/06/21/lessons-from-mcdonalds/Taylor, M. (2012). Burger King test drive delivery service. NBC News. Retrieved from http://www.nbcnews.com/business/burger-king-test-drives-delivery-service-1C7100869Trefis Team, (2011). A billion-dollar wood-and-leather makeover coming to a McDonald's near you. Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2011/05/12/billion-dollar-wood-and-pleather-makeover-coming-to-a-mcdonalds-near-you/Wong, V. (2013). McDonald's new 'dollar menu' goes up to $5. Bloomberg Business Week: Businesses & Industries. Retrieved from http://www.businessweek.com/articles/2013-10-23/mcdonald-s-new-dollar-menu-goes-up-to-5