HR staff have a responsibility to ensure they are part of the collaborative enterprise, have their own well-being at heart, have the right skills to work in other countries, and mental preparation for working with people from different cultural contexts (Bartolome, Francisco and Sabater, 2002). Executive members of the Alliance should possess skills to learn from their partners such as “flexibility, humility, integrity and sensitivity” (Bartolome et al., 2002, p. 38). Although alliance leaders have cross-cultural skills, it is critical to designate as many executive collaborators to maintain commitment and objectivity, so that the partnership produces positive market outcomes (Bartolome et al..,