The New York Times Magazine published an annual special issue at the end of 2010 dedicated to "The Year of Ideas", in one of its articles it discusses how a small legion of companies and individual consultants sell "creative thinking" and how "companies have become so obsessed with generating new ideas for products and services, or finding creative solutions to problems, that they are willing to spend enormous amounts of money on hire people from outside the idea” for entrepreneurs to think creatively for them or teach them how to become great creative thinkers (qtd. in Healy 61). Another reader might argue that a person does not need to study creative writing to be a writer or creative thinker, and that the discipline itself is useless. However, Thom Vernon discusses the public good of creative writing in The Creativity Market: Creative Writing in the 21st Century: “We enter an author's literary spaces to transform raw perception and sensation into quality experiences that also nourish the public good. : recognition, trust, empathy,