The Columbia Electronic Encyclopedia's definition of “Amateur” states that, in the early 20th century, “the American intercollegiate athletic system… adopted amateurism, claiming to have developed competitors morally superior to professionals” (“Amateur”). Amateurism is the concept that athletes should compete without payment. Until recently, playing college sports at the amateur level was considered a noble calling. Over time, college sports have become a commercialized industry, generating billions of dollars in revenue. As this became apparent, the implementation of athletic scholarships became more relevant. The athletic scholarship seemed to be a more than fair way to delight athletes with some sort of incentive to ensure their participation in collegiate sports. However, many college athletes have become eager to receive a bigger share of the money. The National Collegiate Athletic Association (NCAA) has issued numerous regulations that indicate the limits of what athletes can and cannot receive in benefits and compensation. Many people argue that the NCAA and universities are taking advantage of student athletes by not allowing them the riches of collegiate sports. They believe that because they are student athletes who spend their time both preparing and competing, they deserve a share of athletic programs' revenue. Although being a college athlete requires a significant amount of a student's time, there are many reasons why the college athlete should not be paid. Therefore, student athletes should not be paid because it would discriminate against schools without the means to pay their athletes, would alter the principles of college athletics, and would further compensate student athletes... middle of paper... ...ic Search completed . Network. November 17, 2013.Dosh, Kristi. “The Problems with Paying College Athletes.” Forbes: SportsMoney (2011). Network. November 17, 2013. Mitten, Matthew J., James L. Musselman, and Bruce W. Burton. “Targeted Reform of Commercialized Intercollegiate Athletics.” San Diego Law Review 47.3 (2010): 779-844. Academic research completed. Network. November 17, 2013.Parillo, Tony. “DI athletes are already well compensated.” USA Today (2004): 2. Academic research completed. Network. Nov. 12, 2013. “Reward College Athletes — With a Meaningful Education.” USA Today nd: Academic research completed. Network. November 12, 2013. Shipnuck, Alan. “For the love of the game.” Sports Illustrated 103. 19 (2005): 50. Academic research completed. Web November 13, 2013. Shulman, James L., and William G. Bowen. The game of life: College sports and educational values. Princeton University Press. New Jersey. 2001. Print.