Topic > How Dada Influenced Graphic Design - 627

Graphic design is technically present everywhere: in signage, billboards, magazines, packaging, branding, books and especially in social media. But people often don't realize it. They actually don't realize the effect design has on their daily lives. The truth is that graphic design doesn't just make something look good. It actually solves a problem and organizes information to help send a message in the most effective way possible. With today's generation, the need to read or view images in seconds, as well as on smaller screens, graphic design plays an increasingly significant role not only in creating brand awareness and recognition, but also in attracting the attention of users by evoking their emotions. 1The Dadaists also had the same thing in mind, but they had a particular emotion that they wanted to take away from everyone: shock. Their concern was to surprise people, if not to outrage them. "Dada was not, officially, a movement, its artists were not artists and its art was not art." Dadaism or "Dada" was born during the miserable and chaotic times of the First World War in...