Is Microsoft Surface durable? According to a summary video of a man torturing the surface, the product is subjected to multiple extremes that the average person probably wouldn't experience. First he places the Surface in his personal freezer for two and a half hours allowing ice to build up on the product; after immediately retrieving the product from the freezer, he turns it on successfully and without delay. The second test it performs is to subject the product to heat. Start by preheating the oven to two hundred and fifty degrees and cracking a raw egg onto the surface. He removed the keyboard and placed the product in the oven for about an hour. The surface actually lit up after thirty minutes of letting it cool and the egg is fully cooked on top. The result of baking the tablet was that the screen had discoloration but still worked fine. The next test performed was to test the resistance to liquids; the man poured red wine all over the product and the product stopped recognizing his touch. Therefore the product did not pass the liquid resistance test. At this point the product is still turned on but does not recognize the touch; the next test begins with the man fixing the skateboard wheels on the surface and riding it like a real skateboard. An adult male was able to skate on the surface with minimal breakage of the side casing, the product had a black screen which may indicate it was turned off, and the product was slightly deformed by the weight. The synopsis is that the glass on the surface has never broken but the system itself is not functional. For the average person the product could be considered durable since most people don't use tablets to cook eggs or skateboard. According to the...... half of the document...... from the injunction to compensation for damages up to imprisonment. Ultimately, the way to protect your brand is to be proactive rather than reactive. Brand owners can take legal, technological and commercial avenues to prevent counterfeiting. Microsoft has already found a way to prevent counterfeiting of its software by placing holograms on packaging and manuals (Clow & Lascu, 2012). To prevent counterfeiting of a Microsoft Surface you could register the trademark in the jurisdictions where it is sold, register the trademark with customs offices to track it internationally, maintain surveillance services that specifically search for this product, create positions within Microsoft specializes in anti-fraud and monitor online activities that could potentially duplicate Microsoft Surface. Microsoft has probably put enough thought into these precautions on how to avoid counterfeiting.