The increased reliance on technology for communication is vital for today's young generations. Individuals born in the late 1980s, 1990s, and early 2000s spend countless amounts of time using technology to communicate, entertain, and have fun. Some may even have a full-time job, but still find time to engage in social media. These people are skilled at multitasking, electronic communication and are usually the first to adapt and adapt to new technologies. They thrive on social networks like Facebook, Instagram, Vine and Second Life. They text more on their phones than words, and many don't know how to use a camera that isn't connected to their phone. They tweet all their thoughts and often sleep with their cell phones at hand. There is a common assumption that these groups are able to meet these new multi-tasking challenges and use them in learning environments to enhance their education. However, this study aims to identify how these groups' interactions with social media impact other aspects of their lives. According to Marketingcharts.com, a website dedicated exclusively to statistics and supported by Watershed Publishing Company, “college students spend approximately 12 hours a day with media and other gadgets” (“College Students,” 2012). This means that in half of a 24-hour day a college student is typically on the Internet or using some form of technology. Simple math suggests this leaves less time for academic pursuits. At this point the theory can slowly form that the more time you spend with social media and technology, the less time you spend on academic research. On the other hand, perhaps the use of new technologies and social media has helped in the activities... middle of paper... Behavior, and Social Networking, 14(5), 275-280. doi:10.1089Karpinski, A., & Kirschner, P. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237–1245. Retrieved from http://www.sciencedirect.com/science/article/pii/S0747563210000646Kubew, R., Lavin, M., & Barrows, J. (2006). Internet use and decrease in university academic performance: first results. Journal of Communication, 51(2), 366-382. doi:10.1111Pasek, J., Eszter, H., & More, E. (2009). Facebook and academic performance; reconciling a media sensation with data. First Monday, 14(5), Retrieved from http://www.firstmonday.dk/ojs/index.php/fm/article/view/2498/2181Walsh, J., Robyn, L. Carey, B. Female College Students Usage Media and Academic Achievement: Results from a Longitudinal Cohort Study Emerging Adulthood September 2013 1: 219-23. doi:10.1177/2167696813479780