Mission Statement“Our main mission is to consistently provide trend-setting designs to our customers. To further develop our business, we will leverage our tremendous brand value, dominant position in fashion footwear, and an industry-leading design team and work to ensure Steven Madden, Ltd. emerges as a global lifestyle brand company ”. CorporationSteve Madden has always had an interest in shoes, ever since he was younger and trying to figure out what he wanted to do career-wise. Steve Madden started working for several shoe companies before starting his own. In 1993 he opened his shop in New York for the first time. From the beginning, Madden had a clear idea of ​​how far he wanted his company to go. Designing platform shoes, chunky-heeled boots that appealed to a generation whose mothers and grandmothers wore stilettos. (Steven Madden, Ltd.) Steve Madden is undoubtedly America's most successful shoe designer. For the past twenty years Madden has been responsible for designing and marketing the company's statement shoes. From the beginning Steve Madden has had the vision to offer young, fashionable men and women a way to express their individuality through unique style. (About Steve Madden) However, Steve Madden hadn't always made the best decisions. His love of money and drug and alcohol abuse led him to spend two and a half years in prison. Manipulation of stocks, money and securities fraud were his charges. By making a better decision and changing for the better, he brought his company back to life. It's been a decade since Madden's conviction and he's now the creative and design head of the shoe empire. In an article in the New York Times he states:......half the paper......or existing stores, systems improvements and leasehold improvements for offices. Production Progress There are many products in each product line because a fashionable company like Steve Madden offers many different styles of shoes. Flat shoes, boots, heels and very high heels. Each season the styles and colors of the shoes they sell change and older styles go on sale. The company brand is Steve Madden and the brand is the name in the circle. The name is in the Brand so that it is always clear which company it is. You can never get confused with the company that makes the shoe or posted the ad because the name is always on it. The company continued to move forward. There may have been some rough spots, Steve Madden knows exactly how to keep running strong. What competition is there? Nobody.