An organization focuses on many aspects and strategies that address the needs and wants of customers. The organization develops a product which includes many stages such as product life cycle, type of branding, packaging and labeling but the final step is how to make their product accessible to the consumer i.e. distribution. A distribution channel is the path in which products, including their ownership, flow from producer to consumer. There are many paths an organization can choose to submit their product. Physical distribution is the actual movement of products from the producer to consumers. When an organization decides which distribution channel to use, it creates the final link in the supply chain. A supply chain is the complete order of suppliers who help create the product or service and distribute it to business users and consumers. This process of organizing the flow of goods, services and information between members of the supply chain is called logistics. Physical distribution is an important goal in logistics management. Physical distribution has many elements that help connect buyers and sellers. These elements include the following: customer service, transportation, warehousing, material handling, inventory control, and order processing. Many companies require a new technology called radio frequency identification (RFID). RFID is a computer chip on your product or packaging that emits a low-frequency radio signal that identifies the item and the distribution channel in which it is located. ...... half of the document ...... Gic Management in transportation and physical distribution. Transport Journal, Vol. 22 Number 3, p.71-78, 8p. Retrieved April 15, 2008, from Webster University Passports, Infotrac Database “LTL Market Dynamics Give Buyers Leverage on Fuel Surcharges,” Purchasing, February 2008, Vol. 137 Number 2, p.23-24, 2p. Retrieved April 15, 2008, from Webster University Passports, Infotrac database "Management UPDATE," Logistics Management, March 2008, Vol. 47 Number 3, p2-4, 2p. Retrieved April 15, 2008, from Webster University Passports, Infotrac Database Rodrique, Jean-Paul Dr. and Hesse, Markus Dr., "Logistics and Freight Distribution," 12/30/2007, http://people.hofstra.edu/geotrans /eng/ch5en/conc5en/cn5c4en.html, accessed in April 15, 2008