Krispy Kreme is a donut company founded in New Orleans in 1937 the owner, Vernon Rudolph, bought the recipe and did not discover the recipe himself, they started selling donuts there in local grocery stores in the brand's early years. And then it expanded nationally selling Krispy Kreme donuts in the largest Wal-Mart grocery store which promoted the brand nationwide as it branched out into other American states such as Chicago and became a large franchise. Krispy Kreme experienced an economic boom during the 1990s as it expanded from America to Canada and the United Kingdom, as Tesco obtained the rights to sell Krispy Kreme in all its branches in the United Kingdom and Ireland in 2006 Krispy Kreme started showing advertisements in February advertising more sales for Valentine's Day, Krispy had such a boom that there are stores all over the world, such as in Colombia and Japan, the strategy used was the development of new products which involved the launching new Valentine's Day donuts which increased sales during this time period, demonstrating how they sought to expand their business...