Representation is the way in which people or events are represented in various media through the use of linguistic devices, choice of vocabulary, often with accompanying images. Often the representation is based on the use of stereotypes and cultural prejudices. Language used in the news can be used to represent particular groups or cultures that conform to existing stereotypes: it is a powerful tool through which attitudes can be built, promoted or challenged. People who appear in the news are defined by gender, race, age, sexuality or religion and therefore may be exposed to discrimination on these grounds. In most cases, the representation of certain groups in newspapers is implicit: the ideology is hidden and, as a result, the public will have more difficulty resisting a particular point of view, especially when their knowledge of the topic or social group it is not enough to form one's own opinion (Reah, 1998). The media provide the public with a representation of reality which in many cases can be partial and unfair in terms of generalisations, sensationalisation or exaggeration of the news. These techniques convey certain ideological values ​​to readers that can often have a negative impact on how a particular social group is viewed by society. This essay will explore the representation of women in newspapers, focusing on the linguistic devices, values ​​and coded messages represented, as well as examining the implications on the ground of ethical issues in journalistic practices. Newspapers, especially tabloids, are characterized by their sexualization of popular culture and exploitation of entertainment values, especially in terms of soft news featuring women (...... half of the newspaper ...... 12 ). Publishers' code of ethics. Available from . [May 22, 2014].Reah, D. (1998). The language of newspapers. London: Routledge.Sabbagh, D. (2012). Sun editor says page 3 Leveson inquiry is 'harmless British institution'. The Guardian. 7 February 2012. Available from . [May 21, 2014].Ward, Stephen J. (2010). Inventing objectivity: new philosophical foundations. In: C. Meyers (ed.) Journalism Ethics: A Philosophical Approach. New York: Oxford University Press. P. 137 - 152. Webster, A. (2014). Lacey, 22 from Bedford. The sun. May 15, 2014, page. 3.Young, Jock. (1973). The myth of the drug addict in the mass media. In: S. Cohen and J. Young (eds) The Making of News: Social Problems, Deviance, and the Mass Media. London: Agent. P. 314 - 322.