Have you ever heard of the six pack abs fast while online or the 10 minute belly fat destroyer? The fitness industry is a multi-billion dollar industry and it is not going away. Every day millions of people visit fitness websites, watch Mike Chang "6-pack abs expert without six-pack abs" on YouTube, and spend time and money to lose weight. According to (Coach Calorie) the sad truth is that 70% of your physique is determined by genetics, and only 30% of your physique depends on how much you train, how good your diet is and who you pay for one . fit. Chances are, the time and money spent on gym memberships, protein powders, gym clothing, and workout plans aren't even worth it, and the fitness industry knows it, yet they still advertise these pre-workout drinks that guarantee results, workouts that claim to build muscle while burning fat, and diets that will help you lose 10 pounds in a month. Losing weight comes down to calories in and calories burned, and the fitness industry knows this, but doesn't tell the public. Even the before and after shots of the success stories are false advertising, and every fat American sitting on their couch believes in the fact that this man lost 35 pounds in a month and doesn't think to question the legitimacy of the photo. On the other hand the fitness industry does great things for the health and fitness of the public. There are thousands of great success stories out there where a forty year old man goes from 240 pounds with 30% body fat to 225 pounds and 6% body fat. These fitness websites motivate thousands of people to get off the couch and start their journey to get a better body. Having immediate access to professional weight loss tips and tricks is a huge advantage that didn't exist about 25 years ago... middle of paper... rs? Retrieved May 8, 2014, from http://www.evitamins.com/a/what-are-fat-burners-71#.U3y7bPldW7UCoach Calories. (n.d.). http://www.coachcalorie.com/things-piss-me-off-fitness-industry/. Retrieved May 8, 2014, from http://www.coachcalorie.com/things-piss-me-off-fitness-industry/Korn, M. (December 27, 2013). Secrets of the fitness industry. Secrets of the fitness industry. Retrieved May 10, 2014, from https://finance.yahoo.com/blogs/daily-ticker/secrets-of-the-fitness-industry-153234660.htmlMuscle&Strength. (n.d.). Whey Protein Powder: Complete A to Z Guide to All Types of Whey Supplements. Columbia, South Carolina, United States of America. Retrieved May 9, 2014, from http://www.muscleandstrength.com/expert-guides/whey-proteinSupplement Warehouse. (n.d.). Featured products. Retrieved May 11, 2014, from http://www.supplementwarehouse.com/categories.asp?idCategory=853