According to a 2007 PRSA Wired for Change survey, "most public relations professionals say the use of communications technology has made their jobs easier" (Eyrich , Padman, & Sweester, 2008 ). Social Media, one of these technologies makes the work of public relations professionals easier. Sites like Tumblr, Weebly, WordPress, and Blogger allow the user to create personal blogs or themed blogs. Social media sites allow you to learn about people's likes, dislikes, profession, and hobbies without actually knowing them on a personal level. Twitter, one of the largest social media platforms, has over 500 million users. By the time you've finished reading this paragraph, over 100,000 tweets will have been sent. Twitter is a microblogging site where people communicate in 140 characters from their website or mobile app. Using a couple of keys and a click of the mouse, you can communicate with people from all over the world. So, as Twitter continues to grow, how has it affected public relations? Conversations: Instead of reading a speech or simply sending a statement through the news. Companies now converse with their audiences. In most cases, the public relations specialists of these companies manage their own Twitter account. Twitter is a way to communicate directly with your audience with real-time feedback/responses. For example: Sarah Molinari, a public relations manager at Home Depot, was recently perusing comments about her company on the microblogging site Twitter when she came across an inconvenient post — or "tweet" in Twitter lingo. A customer in Canada was building a terrace. The home improvement chain had not delivered the items he needed. He concluded the message on Twitter: "Home Depot HD order is pending... middle of paper... posts this tweet on his personal account, but accidentally used the company account. So, one of the major companies sent a message mocking the president's late grandmother (Scudder, 2013. Para 2)Inconveniences such as sending tweets at the wrong time or not apologizing will reflect negatively on the brand errors in a timely manner This way reflects even better KitchenAid showed how to properly use Twitter after a crisis by sending these tweets: “I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier.” by mistake from a member of our Twitter team who, needless to say, will no longer tweet for us." "That said, I take full responsibility for my team. Thank you for listening to me." (Scudder, 2013. par 2)