An example of this is in the movie "The Mask You Live in", the opening scene of the movie starts with Joe Ehrmann, a coach and former NFL player who talks about his first memory with his father. He says his father took him to the basement and taught him how to fight. While in the basement, Joe's father told him, "Be a man, stop with the tears, stop with the emotions, if you want to be a man in this world you better learn to dominate and control people and circumstances." . Joe later states that the phrase "be a man" is one of the most destructive phrases in American culture. This story illustrates the beginning of a long socialization journey for men like Joe to become a figure of masculinity. Starting as young boys, men are expected to fight, and they are expected to fight without emotion or tears. No one tells them “It's okay to feel”. This is where the company is wrong. Society expects men to be stoic beasts rather than human beings. This process of socializing men into believing that they have to be aggressive or womanizing to be masculine is a social norm that has gotten so out of hand because it doesn't allow them to deal with their emotions which in turn influence society (The Mask You live