Customer service satisfaction reviews, which can be directed by phone or even online, are one way to achieve this. Companies may then be able to use the input to change parts of customer service that have deficiencies. According to eMarketer, customer service is one of the key aspects that will influence a deal and is especially valid for small businesses. If you have a disheartened or angry customer, you need to find out why they feel this way and use that data to improve your service or product. So why have so many companies lost sight of who they are ready to sell to? go serve. Strangely, the old motto "The customer is always right" has fallen by the wayside and many companies seem exhausted or annoyed by their customers. Make the decision today to treat each of your customers well, because we know that great customer service is the least expensive and best advertising tool accessible. Of course, truly exceptional customer service delivers above and beyond what you want, and that's where your business will be at