Historically people collect for a variety of reasons ranging from curiosity and passion to financial gain and achieving status. While many collectors feel an emotional involvement with their artworks, some see them as disposable assets similar to financial or real estate investments. However, collectors establish their authenticity by owning their art and generally aim for the whole to become greater than the sum of the parts. They aim to increase the value of the collection over time, whether it is a social and historical or financial dimension. The aim of this work is to take a closer look at a wide range of approaches to creating a private collection, its objectives, conceptual framework and guidelines. principles with the aim of achieving the objective of value maximization. There is certainly no wrong or right way to approach the topic of private collecting as very often this crosses the boundaries into a highly emotional or intuitive space. Therefore, this work will explore only the relevant issues to consider when starting private collecting and will seek to reveal and systematize the important factors that have contributed to the success of others in this field in the past. Through examining collectors' motivations and driving factors, the developments of the art market and the behavior of its stakeholders this work will seek to establish some guidelines for navigating through an exciting experience of art collecting. The work uses materials written by private collectors, art consultants and other market professionals, as well as art market analysis data published in public sources. Collection Structure In their desire to assemble a collection that sets them apart, collectors can use a number of approaches or methodologies to get… half the paper… intuitively. Some of them sound similar to a new business manual. No surprises. In fact, collecting is almost a professional activity conducted by a collector who, similar to the business world, is an entrepreneur of his kind. Just like a successful entrepreneur, a successful collector realizes his vision, sets goals, measures himself against those goals, determines a budget, develops connections and special relationships in the field, observes the market and competition, and constantly improves himself. The conclusion here is that if a potential collector is not ready to take on a load of secondary or sometimes even primary professional activity in his life, then it may be worth considering collecting twice or re-evaluating one's ambitions about building a real and own art collection. which will positively evolve its value over time.