They managed to open the viewer's eyes to a world where women no longer have to hesitate when stepping out of a man's shadow. Unfortunately, Pantene's advertisement was entirely exclusionary as it ineffectively contributes to the male point of view. Consumers were shown scenes that fueled the victimized role of women in society, but were not provided with a man's authentic point of view, only associating the negative stereotypes that had formed against them. Throughout Nancy Dowd's article, “Toward a New Theory of Feminist Jurisprudence,” she argues that “men pay a price for privilege” (Dowd 58). In other words, they are required to meet society's standards to constitute the label of a “masculine” man. In society, masculinity is defined as a social construction of the male, a construction that is not simply obtained biologically. Consequently, the socialization of manhood must only be achieved through heavy sacrifice, possessing masculine attributes, and creating emotional and self-sustaining barriers. Dowd illustrates the two important aspects of masculinity that “don't [become] like a woman and don't [be] gay,” thus forcing all men to be in a similar situation with each other (62). In his article, Dowd made it clear that “it is certainly indefensible to ignore the disadvantages and