For many years the topic of subliminal messages has been the subject of excessive controversy. Because who would want their son or daughter to be manipulated into purchasing an offensive “toy” or unconsciously conditioned to become sexually active? Subliminal messages have always been used by advertisers, for various reasons, to increase sales and profits, or to impress an idea in people's minds, or to manipulate elections, or even make people hate different races. Subliminal messages, in its essence, are meant to subconsciously plant an idea in your head, using flashing images or constantly feeding images through innocent means such as in your everyday magazine or newspaper or even in your social media. Other methods include using an emotional stimulus by targeting areas where humans are most sensitive, such as lust, fear, and joy. Of course, another method is to use simple target words specifically chosen to implant the idea, product or emotion in the minds of consumers. However; If it is necessarily ethical, by using subliminal messages as a means of manipulating people's minds, advertisers may rely on subliminally induced messages to broadcast their next product or to present the “next big thing”. This is the question. At the cinema, people generally buy drinks and popcorn during the intermission. The reason could be that subliminal messages played a role in this; in 1957 market specialist James Vicary conducted a bold test and in one of the first films presented Vicary placed flashing images of soft drinks and popcorn during the film. Rightly the sales of popcorn and drinks had an increase that evening, as soon as word of this experiment spread the people... middle of paper... did everything due to their slogan in the commercial one. The slogan was "If you're too cheap to buy our milk, your child will die a horrible death." Scaring parents into believing that if they don't buy their chemical-free milk and choose to buy another brand of chemically infested milk, their children will die a horrible death. Works Cited Motluk, Alison. “The ads you miss will still get to you.” New Scientist 190.2549 (2006): 16. Academic research completed. Network. 24 May 2014. Ornes, Stefano. “Whatever happened to… subliminal advertising?” Discover 29.2 (2008): 12. Academic research completed. Network. May 24, 2014.von Hoffman, Costantino. “Ads milk the guilt factor.” Brandweek 47.40 (2006): 32. Academic research completed. Network. May 24, 2014.Kiesel, Diane. "Subliminal seduction." ABA Journal 70.7 (1984): 25. Academic research completed. Network. May 24 2014.