Researchers, scholars, companies and marketing experts study consumer behavior to understand the factors that influence consumer purchasing preferences and the selection of products and services. There are multiple factors that influence consumer behavior, some of them are the economic status of the consumer, his beliefs and values, the culture he belongs to, personality, age and education (Kotler, 2004). Consumer behavior findings are used to develop methods and products that will increase the company's performance and sales. Customers are becoming more powerful, knowledgeable and sophisticated. Therefore research into modern consumer behavior is increasingly important for business purposes. Advertising to attract consumers by providing better environment, products, services and policies is important to improve today's consumer experience and support companies in retaining customers. This study seeks to determine and explain the effectiveness of Internet advertising in stimulating consumers