I argue that due to the rapid change of global transformation, companies must operate financially to be good cooperative citizens. Companies are expected to create economic, social and environmental value to ensure they reduce harm from their unethical environmental activities. This has led to an increase in green washing by companies making green claims to satisfy the public. Organizations, governments or companies promote green claims based on paying attention to their environmental footprint, making their product or service environmentally friendly. It can have a positive effect on consumers who dramatically change their way of thinking by making environmental decisions. Companies will aim to spend more time and money on being green enough and making eco-friendly choices to entice consumers to purchase their environmentally friendly products and services. However, promoting green claims can actually operate in ways that are harmful to the environment. False advertising and unfounded claims about a product's environmental benefits greatly mislead consumers. This is called green washing, creating an advantage by appearing as a green company. Since the mid-1990s, technological developments have played a huge role in how green washing is done through public information. Before the Internet was freely available, companies could present themselves as environmentally friendly. Communication was mainly one-way, from the company to the public through traditional media, such as TV, press and media. The Internet was a turning point where the public could express their concerns and questions about ecological claims. Companies had no choice but to respond to these claims before… middle of paper… they looked at green programs or environmentally friendly programs that are too expensive to run or unprofitable. Shareholders are critical stakeholders of a company, primarily interested in growth and return on their investment. Take Qantas for example, when the Labor Government's introduction of the Carbon Tax, designed to get Australians and businesses to reduce their carbon footprint, was a real financial burden for many businesses. Especially Qantas, which has recorded record losses operating in the global market in a highly competitive airline industry, struggling to achieve financial results. Evidently demonstrating how Qantas was under pressure because it could not recover through fare increases to do good for the environment. Identify how companies like Qantas are struggling to pay the carbon tax while also trying to implement other green claims within the company.