Topic > Tesla Case Study - 764

Scott Siket 4/7/14Block 1 MidtermTesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and powertrains for electric vehicles. Tesla Motors is a public company listed on the NASDAQ stock market under the image TSLA. In the first quarter of 2013, Tesla announces profits for the first time in its 10-year history. Tesla Motors initially gained widespread attention by producing the Tesla Roadster, the first all-electric sports car. The company's second vehicle was the Model S, an all-electric luxury sedan. Tesla also markets electric propulsion elements, as well as lithium-ion battery packs, to automakers, engineers and Toyota. Tesla CEO Elon Musk has said he envisions Tesla as an independent manufacturer, geared towards eventually providing affordable electric cars to the typical customer. Tesla Motors is known as Nikola Tesla, once an engineer and man of science. The Tesla Roadster uses an AC motor descended directly from Tesla's original 1882 style. The Tesla Roadster, the company's first vehicle, is the initial production car to use lithium-ion battery cells and thus the initial production heater with a range in excess of two hundred miles (320 km) per charge. Between 2008 and March 2012, Tesla underwrote over two,250 Roadsters in thirty-one countries. Tesla stopped accepting orders for the Roadster in the US market in August 2011. Tesla unveiled the all-electric Tesla Model S sedan on March 26, 2009. As of March 2013, Tesla employed nearly three thousand regular workers. Tesla's strategy was to emulate customer electronics product and insert the...... middle of paper ...... 85 kWh battery would cost $17,000. In the Model S, Tesla Motors integrated the battery pack into the ground of the vehicle, not like inside the Roadster, which had the battery pack behind the seats. Because the battery is integrated into the ground of the Model S, you don't lose interior space for batteries, unlike alternative electric vehicles, which routinely lose space in the trunk or interior due to batteries. The situation of the battery pack and therefore the lower ride of the Model S exposes the battery to the subsequent risk of being ruptured by road debris or a sway. To safeguard the battery pack, the Model S incorporates quarter-inch aluminum alloy plate armor. The location of the battery pack allows for quick battery replacement. swapping the battery will only take ninety seconds in the Model S. There are currently no public Tesla battery swap locations.