While some of these larger farms offered to buy milk at prices that didn't even cover their costs, the smaller dairy farmers, including Pete, decided they would rather throw away their milk rather than accept a deal from the larger dairy companies. In their eyes it was essentially giving the larger dairy companies permission to run roughshod over them and rob them of their profits. Simply put, Pete practices a form of herding, he and his family raise and raise livestock and sell the milk they get from the livestock for profit (Eller, 132). The farm and livestock belong to his mother and she intends to hand them over to him and his brother when she dies. However, with the shift to industrialism, this also affects animal farming because larger farms are able to purchase land and use more advanced technologies that allow them to control milk prices, which gives them an advantage over to smaller farms. Unfortunately, because of this struggle, many small family farms don't make it. For example, Pete's brother doesn't think their small farm is profitable enough, so he had to find another one.