Introduction Having a significant market share in music television channels worldwide, MTV networks have accepted the challenge of introducing their services to Arab countries. This has been measured as one of the major challenges they have ever faced due to the supposedly classical and conservative culture in Middle Eastern countries. The network's biggest fear was the lack of acceptance of the product considering cultural and religious traditions. As a strategy to overcome this challenge and make inroads into the market of Arab countries, an MTV network has chosen to collaborate with local companies such as Arab Media Group (AMG) to gain acceptance from local viewers. Their main target market was young people between the ages of 12 and 24. Compared to other countries, the company had introduced these services; The Arab countries posed the biggest challenge. To stay relevant and focused on the global goal, MTV networks had to avoid full adoption of conservative Arab styles and culture (Hammond, A, 2005). Case Questions – Experts felt that one of the biggest challenges faced by MTV during the launch of MTV Arabia was the prevailing culture in the Arab world. Discuss Arab culture. How do you expect it to challenge MTV? Having 22 different countries, the Arab region has different political, religious and ethical views that are accepted in one country but rejected in other countries. These differences presented different reactions to what were seen as controversial content that the MTV network was introducing. Different religious beliefs such as Christianity, Islam and Judaism make some television content acceptable in some countries but rejected in others. Religion forms the most vital aspect of Arabs' lifestyle and is highly regarded in these countries and focuses on demonstrating acceptable performances for specific markets. It should also focus on social issues in broadcast shows to gain more popularity. The company should continue to use different social media like Facebook to increase popularity. References1. Arab media and society. (n.d.). Arab media and society. Retrieved from http://www.arabmediasociety.com/?article=6822. Hammond, A. (2005). Arab world of pop culture! media, art and lifestyle. Santa Barbara, California: ABC-CLIO.3. MTV Middle East - LyngSat. (n.d.). MTV Middle East - LyngSat. Retrieved from http://www.lyngsat.com/tvchannels/us/MTV-Middle-East.html4. Online Extra: MTV Presses Play in the Middle East. (2007, October 21). Bloomberg Business Week. Retrieved from http://www.businessweek.com/stories/2007-10-21/online-extra-mtv-presses-play-in-the-middle-east