Check your supermarket, there may be lies about your food, telling you that what you are eating is organic and curated, but most of it is not. Kip Pastor's In Organic We Trust documentary focuses on organic foods, what they are, how they are grown, and what makes them "organic." What he discovers is shocking and relevant to today's society in every way possible. Pastor demonstrates this to the audience by using a strong form of logos throughout the documentary. It conveys this to the viewer using pathos to tug at the heartstrings, but lacks the ethics to win over the rest of the audience. In this film a great job is done in convincing the audience that Pastor is on their side and fighting for the health of America, even questioning what "organic" actually is. The first example is ethos, intended to describe one's character through morals, ethics and ideals. The pastor questions the ethics of corporations and government for his involvement in the ordeal, but never answers the question to show ethics. These large companies are asked about their involvement in the “organic” industry and the existing one, but having never received an answer, all that is left for Pastor is to question their motives. Pastor had the same problem when it came to the government, he could only speculate as to why they were involved in the “organic” industry if they subcontracted everything. He never got a straight answer, so it would be difficult to determine whether the government was sincere in wanting to regulate “organic” food or simply wanting a piece of the money pie that “organic” is made up of. Pastor attempted to track down both of these giants, which shows his credibility in wanting to get both sides of the story, but he was silent... amidst paper... statistics on public health and making the future bleak, “the Lifespan is shortening for America's new babies” (Pastor) and “one in three children born after 2010 will develop type II diabetes” (Pastor). The pastor says he is shocked by the impact and wants to break the cycle that has been created. In his closing statements he also convinces the audience to break away from the cycle, drawing on the seeds he has planted with pathos, ethos and logos. The film was well made and addressed all the issues surrounding “organic” food and informed the audience well about what was happening. The next time a member of the public goes to the supermarket to buy food, they will probably remember what their children will be like in twenty years if they don't take a more “organic” approach to their lives. Works cited in Organic We Trust. Kip Pastore. 2012. DVD.