Topic > A case study of operational strategies adopted by…

The global pharmaceutical sector is worth $300 billion and is expected to reach $400 billion within three years. With the 10 largest pharmaceutical companies controlling more than a third of the market, many have revenues of more than $10 billion a year and profit margins of around 30%. Of the top 10, six are based in the United States and four in Europe. North and South America, Europe and Japan are expected to continue to account for 85% of the global pharmaceutical market well into the 21st century. (wikipedia, 2014) In 2006, the United States contributed 52% of the growth of the pharmaceutical sector, while the seven emerging markets of Brazil, Russia, India, China, South Korea, Mexico and Turkey, called “pharmerging”, contributed 16%. combined. This year, developing economies are expected to account for 51% of the sector's growth, while the US has fallen to -19%. as pharmaceutical countries and also are divided into three levels. (Money Control, 2014) Level 1: China. With a GDP of more than $8 trillion, China is the third largest pharmaceutical market in the world. Most of the growth in China comes from branded generic products manufactured and marketed by established domestic companies, although demand for innovative products from multinational companies is increasing in the country's major urban centers. Level 2: Brazil, Russia and India. These countries are each expected to increase $5-15 billion in annual pharmaceutical sales by 2014. Both Brazil and Russia have achieved consistent double-digit growth in pharmaceutical sales in recent years, while… half of the paper ... .ogi, R. (2011). The Indian Pharmaceutical Industry: The Empirical Study. the empirical study, 40-48.Schuh and compay. (2013). Operational excellence in the pharmaceutical industry. 3-13.Jyoti Remedies. (2014, March 10). jyoti remedies. Retrieved from Jyothi Remedies: http://www.jyotiremedies.com/html/index.htmlmoney control. (2014, March). Money control. Retrieved from http://www.moneycontrol.com/stocks/top-companies-in-wor;d/net-sales-bse/pharmaceuticals.htmlresearch and markets. (2014, March 10). Retrieved from reserchandmarkets: http://www.researchandmarkets.com/reports/2043060/industry_insight_crams_contract_researchwikipedia. (2014, March 10). Wikipedia. Retrieved from http://en.wikipedia.org/wiki/Pharmaceutical_industrywikipedia. (2014, March 10). Wikipedia. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Pharmaceutical_industry_in_India