I believe what Albert Einstein said: “I fear the day when technology will surpass our human interaction. The world will have a generation of idiots." Modern technology is used everywhere and we are influenced by it every day. We conveniently use computers or smartphones to find out the information we want to know. However, it not only provides us with the information we need, but also provides us with many subconscious influences through the use of mass media. For example, when I open a website, I can easily find commercial ads on the side of web pages or in the center of articles. Technology is no longer just a tool for our convenience, but also becomes a resource of the mass media. Nowadays it is easy to identify people who are exposed by mass media in the form of social networks. For example, restaurants are places where people gather with friends and families to chat, but recently people sit together around the table but do not interact with each other. People are busy checking and chatting through their social networks like Facebook and Twitter. Mass media is constantly evolving and developing every second. It has been developed so much as to try to brainwash the public. The use of repetitive melody and funny lyrics is one of the strategies they use. Adil describes: “Commercial and Commercial Uses of Music in Advertising • Commercial uses of music in advertising date back to the dawn of broadcast media. In the 1920s and 1930s, marketers such as Procter and Gamble pioneered the concept of linking brand names to distinctive musical and dramatic themes” (Yousuf Adil). For example, when I hear the song "I'm lovin' it" on the television, it automatically reminds me of McDonald's. I subco...... middle of paper ......Children and Electron Media" Children andElectron Media 18.1 (2008): n. pag. Web. 20 May 2014.Fierro, Julie. "When surgery also goes far aesthetics–Bioethics Today." jhunewsletter.com. the johns hopkins News-Letter, February 16, 2006. Web. May 19, 2014. Heatherton, Todd F., Sargent, James D. "Does Watching Smoking in Movies PromoteTeenage Smoking?" Curr Dir Psychol Sci.2009 April 15. n. pag. 14 May 2014 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2770193/Kluger Jeffrey with text messages." Time. 16 August 2012. n. page Web. 17 May 2014. more-the-problem-with-text-messaging/ Shah Anup. "Media and advertising". Global issues. March 4, 2012 May 15, 2014.http://www.globalissues.org/article/160/media-and-advertising.