The proposed web design and development business will provide new and exciting technologies to their client base. With services such as development, templates and monthly maintenance as needed, our company has many different skills and services that give it strength. It is also important to note any weaknesses within the company that can be corrected to create a better company. In addition to evaluating the strengths and weaknesses, it is also important to analyze the evaluation of the company's opportunities and threats. After evaluating the strengths, weaknesses, opportunities and threats, determining the company's potential customers and stakeholders helps analyze the company's sustainability over time. This analysis is also valuable as it can be used to show investors that every aspect, positive or negative, has been carefully considered (Hui, 2007). Some of our company's strengths are the cost benefits of hosting a web-based business, unique services in monthly website maintenance, and a customer-centric design. Another strength is having two business partners: one focused on design and one focused on programming. The company's design structure shows that both areas of website development will be superior because each part, the design and programming, will be completed by an industry professional. Since there are no other web development businesses in the area that provide monthly maintenance, more customers will be willing to pay to receive this service. The cost of owning a web-based business, rather than a store-based one, is much lower, making the business easier to start and maintain. Finally, the company has developed a customer-centric design, g...... middle of paper...... Business partners who have a specialization• Unique services• Customer-centric designWeaknesses are:• Lack of reputation • Lack of accreditations • Minimal marketing knowledge Opportunities are: • Being a web-based business opens doors to a larger market • High demand for e-commerce Threats are: • Website businesses are easy to start, creating many competitors • Changing business needs• Vulnerability to recession and other economic pitfallsWorks CitedCustomer analysis in the business plan. (n.d.). Retrieved from http://www.growthink.com/businessplan/help-center/analyzing-customers-your-business-plan#Hui, J. (2007, February 1). Analyze your company's strengths, weaknesses, opportunities and threats. Retrieved from http://www.cbsnews.com/news/analyzing-your-businesss-forces-weaknesses-opportunities-and-threats/