Product positioningProduct positioning is one of the most important techniques in marketing especially in recent years, where the media have played an essential role in forming people's opinions. Since many people believe everything they see thanks to the significant role of the media, product positioning achieves its goals. However, the effectiveness of product placement varies based on numerous criteria, from how it is integrated to how it is used to showcase the product and whether or not it is intrusive. In the study article “The Effectiveness of Product Positioning: The Influence of Product Positioning towards Consumer Behavior of the Millennial Generation” by Liew Chee and Elizabeth Lim, the issue of product positioning and its influence is discussed on a specific category of consumers. The study mainly aims to form a general idea on how effective product positioning could be in influencing the Millennial generation and influencing their decisions. Liew and Lim have crafted a valuable and professional study article that involves an interesting perspective regarding product positioning through a good arrangement of ideas and methodological study. The study mainly elaborates the idea of ​​how people's behaviors are influenced by their intentions, which influences in turn define their perceptions through five main hypotheses with the theory of reasoned action expects people's behaviors. Liew and Lim also distinguished between personal preferences and social influences in the process of forming intentions. The experiment is based on SPSS technology and surveys to identify the different responses of this millennial age. To conclude, the study attempts to give some advice to product professionals... halfway through the article... I didn't agree, however the entire study gives a very precise idea on the criteria that evaluate the effectiveness of product positioning.Works CitedKit, Liew Chee. The effectiveness of product positioning: The influence of product positioning on consumer behavior of the Millennial generation. International Journal of Social Sciences and Humanity 4.2 2014: 138-142. March 27, 2014.Alfano, Christine and Alyssa J.O'brien. Imagine understanding 4i persuasion strategies. chapter3. Published by Longman Copyright © 2014. October 31, 2013 Prinet, Emmanuel. “Buyology: Truths and Lies About Why We Buy by Martin Lindstrom.” Journal of Industrial Ecology 14.1 (2010): 167-169. Academic research completed. Network. April 27, 2014.Mulvey, Jeannette. “How to Make Your Product Famous (For Next to Nothing).”Business News Daily. May 17, 2011.web.April 27 2014