Explanation of key concepts and theories There are many key concepts for Aramex company, such as Connections, responsibility, change, function and reflection of the company. Connections: customers both companies and individuals, staff members around the world in different branches of the same company, these are the connections that the company has. Responsibilities: The company is responsible for several things in the warehouse and the products. Safety is the most important thing that every company needs to consider because there have been many cases of death inside warehouses around the world. The company must pay attention in case of robbery, damage to property and for staff in case of accidents. For security, the company must employ security guards and install cameras for any cases of robbery or similar factors for which security is responsible. An example of safety and security is if some goods are stolen, aramex is responsible for the stolen goods and must find a solution for that situation. In most cases in these cases the solution will be to pay the value of the stolen goods. Change: Change occurs when the company seeks to improve its connections, transportation, setting goals for the future in order to improve its reputation and services and satisfy its customers as well as acquire more customers. The function of Aramex company: Aramex company has many functions related to transportation. The transportation process begins in the manufacturer of the goods, once the goods have been produced, aramex chooses the best way to transport them from production to distributors and different branches around the world. When the goods arrive at the distributors... in the middle of the paper... it covers all regions of the world with the same quality standards and proven techniques characterized by "Aramex". The network includes more than 12,000 offices, 33,000 vehicles and 66,000 employees working around the clock to serve customers and meet their business needs in more than 240 countries. Innovation and technologyInnovation is one of the principles rooted in the culture of "ARAMEX", and a key factor for the growth of its business, and derives mainly from the commitment to developing new products and services that satisfy the different needs of the market by listening to the opinions and suggestions from its customers. The company is keen to reward creativity and celebrated, where ideas come from all dimensions of the various levels of the company, to ensure the highest standards of customer satisfaction..