Reasons why downward communication is more prevalent in organizations than upward communicationDefinition of communicationAccording to Merriam Webster, communication is the way of sending information to people using technology. In addition to this, Michael Joyce said that communication is the imparting or exchanging of information by writing, speaking, or using other means. For example, “We firmly believe that theater is an effective means of communication,” the company spokesperson said. In addition, Jack Ronald also said means of communication to send or receive information, such as computers or telephone lines. For example, in an emergency, relying on digital communications or even telephone lines is unacceptable. Definition of Downward Communication According to Audrey French, downward communication refers to the flow of information from the upper level of management to subordinate individuals working within a company. Business managers often have to be very skilled at downward communication to adequately motivate the staff working under them in their organization. Beyond that, Josh O'Connor said that downward communication occurs when information and messages flow through the formal chain of command or hierarchical structure of an organization. In other words, messages and orders begin at the upper levels of the organizational hierarchy and trickle down to the lower levels. Responses to downward communications move along the same path. Next, according to Sarah Richard, downward communication is an integral part of traditional organizing and is probably still the most frequently used channel in the organization. It can be oral, written, visual and via electronic devices. Usually, it is dominated... middle of the paper... The staff can happily carry out their task. Works Cited Definition of communication. Available from: . [2010] Definition of communication. Available from: . [2009]Definition of upward communication. Available from: . [2009]Advantages of downward communication. Available from: . [2008]Disadvantages of upward communication. Available from: . [2011]Limits of upward communication. Available from: . [2010]