Electronic Cigarettes: Targeting and Addicting ChildrenThere is some controversy regarding the use of e-cigarettes. A known fact according to the CDC and 2011 and 2012 National Youth Tobacco Survey (NYTS) data is that “the percentage of U.S. middle and high school students using e-cigarettes more than doubled from 2011 to 2012” (Bayless, 2014; Corey et al., 2013). Advertising and targeting of children by e-cigarette companies is evidenced by the large amount of advertising featuring celebrities such as Jenny McCarthy, attractive packaging that includes devices that look like flash drives, and candy flavors that appeal to children such as chocolate, mint, chewing gum. , cherry, and watermelon, to name a few (Bayless, 2014; Dotinga, 2014; Madigan, 2013; Hahn, Riker, & Brown, 2014; Johnson, 2014; Weskerna, 2010). Another concern is the increase in calls to poison control centers for nicotine poisoning. In a study conducted by Chatham-Stephens, Law, Taylor, Melstrom, Bunnell, Wang, Apelberg, and Shier (2014) between September 2010 and February 2014, calls for e-cigarette exposure increased from one in September 2010 to 215 in February 2014. Exposure occurred through inhalation, eyes, and skin with adverse effects that included vomiting, nausea, eye irritation, and suicidal death caused by intravenous injection of the nicotine liquid used to refill e-cigarettes (Chatham-Stephens et al. , 2014). E-cigarettes are not regulated or approved by the FDA, so there is no control over the ingredients or their concentration. The concern, as stated by Fielding, a member of the American Public Health Association, “I am particularly concerned that this may be a gateway drug” (Major Cities of the United States, 2014). E-cigarettes are sold in numerous businesses right here… middle of the paper… ecology, 24(12), 850-857. doi:10.3109/08958378.2012.724728North Dakota Department of Health. (2014). Tobacco Facts: Electronic Cigarettes (e-cigarettes). Retrieved from https://www.ndhealth.gov/Tobacco/Facts/E-cigs.pdfRoss Johnson, S. (2014). Chicago votes to ban use of e-cigarettes indoors. Modern Healthcare, 44(3), 6-7.Schripp, T.T., Markewitz, D.D., Uhde, E.E., & Salthammer, T.T. (2013). Does e-cigarette consumption cause passive vaping? Indoor Air, 23(1), 25-31. doi:10.1111/j.1600-0668.2012.00792.xThompson, D. (2014). FDA will propose regulation on e-cigarettes. Retrieved from http://www.medicinenet.com/script/main/art.asp?articlekey=178103Weskerna, N. (2010). Local health officials say e-cigarettes fall short. Sauk Valley Media. Retrieved from http://www.saukvalley.com/2010/11/23/locl-health-officials-say-e-cigarettes-not-up-to-snuff/avwy1pu/