The salesperson I will be studying or observing for this project is Daryl Renneberg, a sales consultant who works for North Ridge Development Corporation. North Ridge Development Corporation is a division of the North Ridge group of companies along with North Ridge Renovations, Presidential Custom Homes and North Ridge Realty. For more than 30 years in business, North Ridge Development Corporation has been Saskatchewan's go-to builder and developer. It was founded in 1982 by Wally Mah and Julius Calyniuk and the company has matured and grown many times since then. Now with offices in Regina and Prince Albert, they successfully meet the needs and desires of different types of markets. The company's vision is to provide a product that defines, promotes and inspires the value of quality in housing. Their philosophy is to build the best home that demonstrates quality craftsmanship and offers the best value for the buyer. The company's primary practice areas include: single-family residential, condominium development, land development, property management, and residential and commercial renovations. The reason I am interested in real estate is because I believe it is the most complex and challenging industry a seller can work with. The products offered can be the most expensive investment a person can make, so a great relationship with customers or potential customers is crucial. I specifically chose Daryl to do my research on because of his extensive knowledge, sales experience, and numerous awards he has received throughout his professional career. I know that I will be able to learn from him who can then help me decide if I want to pursue a career in this...... medium of paper ...... act as a medium between a company and the end consumer, so it's really important who know everything about the company and the products they offer. It's also a way to build their credibility because they are able to answer any questions a customer might have. The system by which the company divides its projects requires that some salespeople have a specific project to manage and focus on, while others participate in team sales. Daryl, for example, specializes in the sale of single-family homes and North Ridge's Water's Edge II project, luxury condominiums located along Saskatchewan Crescent. Due to the industry the company operates in, they prefer to use a consultative type of selling where they focus on determining customer needs, satisfying them and building a good relationship.