Older stores, who didn't want the change, might have done better with a different program. When you are in an economically difficult area, conditions can be tense. Allowing employees to brainstorm ways to attract more customers helps their morale and self-efficiency. According to Robbins (2011), “Self-efficacy refers to an individual's belief that he or she is capable of performing a task” (p. 217). When they see that the store is successful because of some of their actions; individuals will be able to believe in themselves. Morgan-Moe wanted to create change because he had little time before he went bankrupt. Putting managers in positions they were not accustomed to could allow them to expand their management techniques. Having more diverse management creates a greater connection between management and employees. This, in turn, reduces employee turnover and increases weekly