Business decision making can be defined as the process of sufficiently reducing uncertainty and doubt about alternatives to allow a reasonable choice to be made between them. “In the art of starting a business, survival and prosperity will be influenced by a wide range of factors” (A. Thompson, 2003a). While many are associated with the business environment, some are related to the personal qualities of the entrepreneur. For this reason, assessing business viability is largely a subjective process and will vary for each business venture under consideration. Very few business decisions are made with absolute certainty, yet “the greater the alignment of the decision process with the functional business structure, the greater the likelihood that the decisions made will be correct” (Gofton & Ness, 1997; A. Thompson, 2003a; J.L. Thompson, 1995; Zikmund, 1997). To evaluate such alignment, it is not uncommon for decision makers to rely on multidimensional decision frameworks for guidance. In the context of assessing business viability, such frameworks seek not only to “reflect the likelihood of success of the business venture, but also its ability to achieve entrepreneurial objectives such as wealth creation” (see A. Thompson, 2003b; J.L. Thompson, 1995 ). While the dimensions that can be explored by a decision framework may vary subjectively, in terms of definition and inclusion, some are commonly adopted in related business literature: 1) Market Feasibility, 2) Technical Feasibility, 3) Business Model Feasibility, 4) Feasibility of the management model, 5) Feasibility of the economic and financial model and 6) Feasibility of the exit strategy. Clearly, by studying the numerous dimensions that influence a company valuation analysis... middle of paper... in industrialized countries, the share is even smaller: around 3% (Petroleum, 2009). The most promising areas for biomass-based energy systems lie in the production of liquid transportation fuels (Fulton, Howes, & Hardy, 2004; Grahn, Azar, Lindgren, Berndes, & Gielen, 2007; Mastny, 2006; Searcy, Flynn, Ghafoori , & Kumar, 2007). While the transportation sector is currently one of the largest consumers of fossil fuels and the largest contributor to environmental pollution, biomass-based biofuels are a readily available “clean energy alternative” (Speight, 2008; Scurlock, 2005) that can be used in conventional combustion engines (which require only minor adjustments) and distributed through existing infrastructure. Therefore, there is currently a growing demand for biomass-derived energy-based REPs and interest in the profitable commercial potential they hold.