Albion Theme Park Ltd Strategic PlanAlbion Theme Parks began in the 1980s as a farm but later proved popular with local families and children who frequented the farm to interact with animals as well as taking part in other activities offered at the time such as milking, cheese making, and driving tractors and farm wagons (Lukas 2012; Miller 2012). In 1985, the farm was transformed into a real theme park with various attractions and rides created around three themes inspired by British history: the Farmland, which is a zoo and an attraction where children can see and take part to some ancient agricultural professions. and techniques such as milking, St Georges Challenge with rides and attractions centered on the legend of St George of England and Robin Hood's Hideaway, a wooded area with an adventure playground. Over time, other rides and attractions were added to the park, all of which retained the characteristics of this established theme (Lukas 2012). This report will seek to analyze and review the current market position of Albion Theme Parks and establish develop recommendations and strategies that will not only ensure the continued survival of the park but will also increase the efficiency and profitability of the park's operations so to encourage growth. The report will analyze both external and internal production factors impacting the park's business and highlight any changes that need to be made to the business structure or operating practices in order to increase profitability and encourage efficiency in day-to-day operations. daily management of the park. External Analysis Albion theme parks, like any other tourist attraction in the UK, have many external...... middle of paper ...... willing to grow and adapt to market needs. The three factors that the management of Albion Theme Park Limited should have are:1. A strong focus on innovation: staying at the forefront of digital innovation to take advantage of new Internet and mobile technologies (e.g. in mobile gaming, mobile money, etc.) and constantly investing in new products and experiences to maintain the offering of customers increasingly updated and meet customer expectations for a highly personalized service.2. Excellent brand management: Build genuine demand and relationship with your customers and ensure sustained loyalty even as consumers become more selective in their leisure spending (e.g., loyalty programs and other customer rewards programs). 3. Take advantage of international opportunities to promote its products and brands, building on strong domestic performance to capture parts of the foreign leisure market.