The company created a section of its website dedicated to the spill, complete with photos, videos and maps that tracked the cleanup. BP also posted constant updates on its Facebook page and Twitter feed, which allowed people to vent their anger and frustration. BP was also part of a coalition that created Deepwaterhorizonresponse.com (Beam, 2010). They replaced CEO Tony Hayward with Bob Dudley, a Mississippian, as crisis spokesman and created an independent $20 billion compensation fund. Additionally, they ran television commercials featuring Gulf Coast natives (BP: A Textbook example,