INTRODUCTION In this age of rapidly evolving business environments, many organizations and businesses face constant pressure to continually adapt and redefine their business processes. One of the key processes in doing business, large or small, from the small grocery store to the large retail chain, is the supply chain process. With the increasing exposure of companies to the global environment, liberal trade policies, business partnerships and virtual proximity between any two locations in the world, supply chain management has become one of the buzzwords in this environment global economy. Supply chain management is a collaborative effort of multiple channel members to design, implement, and manage seamless value-added processes to meet the actual needs of end customers (Fawcett & Magnan, 2002). We can therefore see that a supply chain process involves multiple stages, starting from suppliers and ending with end users or customers. The entities involved in a normal supply chain are suppliers, manufacturers, warehouses, distributors, transporters, retailers and customers. NEED FOR RFIDOne of the key challenges that many organizations face is managing interconnectivity and collaboration between different entities in the supply chain. The continuous flow of information, closer integration and communication between channel partners play an important role in increasing the efficiency of any supply chain and, consequently, the profitability and rate of return of any company. Due to the lack of communication and information flow between stages of the supply chain, there is poor product visibility and a lack of transparency in the supply chain. This occurs mainly due to the fact that each link in the chain operates as in......half of the paper......the chain. UPS Supply Chain Solutions.Gaukler, G.M., & Seifert, R.W. (2007). Item-level RFID in the retail supply chain. Texas: Production and Operations Management Society. Lieberthal, R. (2011, November). RFID and Supply Chain Visibility: You can't manage what you can't see. Retrieved May 24, 2014, from RFID and Supply Chain Visibility: You Can't Manage What You Can't See: http://www.inboundlogistics.com/cms/article/rfid-and-supply-chain-visibility-you - you-can't-handle-what-you-can't-see/Mishra, S. M. (2012). RFID and supply chain management: a brief description. The IUP Journal of Supply Chain Management. Sharma, S. (2010). Supply chain management concepts, practices and implementation. Delhi, India: OXFORD, University Press. Sikander, J. (2005, April). RFID-enabled retail supply chain. Retrieved May 24, 2014, from http://msdn.microsoft.com/en-us/library/ms954628.aspx