Target Market Segment StrategyYummy Resto will focus on attracting young adults and adults ages 20 to 55 with an annual income of $15,000 and $50,000. We will focus on spendthrifts who enjoy eating out in a fun atmosphere. Our clientele will be made up of young people, adults and pensioners, both men and women. The purchasing pattern will be that of people who like to spend money eating good quality food outside and a joyful environment. We will not be successful by waiting for the customer to come to us. We will focus on customers who need our products and services. We will develop aggressive marketing campaigns to acquire these customers. Business analysis of services. The restaurant industry is highly competitive and risky. For a restaurant to survive there must be a solid understanding of market needs and employee management. Restaurants make money by taking inexpensive ingredients, cooking them in a different style, and selling them at a higher price. For a restaurant to be successful we must consider the risks and financial conditions associated with it and its ability to work under pressure with good organizational skills. Competition and Purchasing Patterns While the restaurant industry exists in a dynamic and competitive environment, we need to improve profitability. Many companies need to find a location accessible to the target market. The price must be competitive with particular attention to the quality of the food. Yummy Resto's main competitors are Little King and Ashoka restaurant located in Rose Belle. Both contestants will compete with Yummy Resto on select meals. Compared to the competition, Yummy Resto's products and services are of better quality and tastier. Our competitors' employees are no longer... middle of paper......things will start to move and we will make our own advertising campaign and promotional offers compared to our competitors. We will hire employees and promote our brand image. 090,000 $3,250,000 $3.42 million $800,000 $850,000 $900,000 $950,000 Takeout $486,000 $500,000 $510,000 $550,000 $580,000 Direct Cost of Sales Subtotal $2,116,000 $2,300,000 $2,560,000 $2,750,000 $2,930,000