PEST ANALYSIS FOR EBAY COMPANYThe PEST analysis shows the political, economic, social and technological factors that can influence the business. The political factors are: -• eBay has established partnerships with international companies. Companies that have managed to follow the different political opinions of the various countries.• The introduction of taxes can reduce trade between communities because it reduces profit margins.• The taxes will increase costs, this will affect businesses as everything will increase.• The eBay company has built strong trust between sellers and buyers so that both parties are confident that any transaction made on eBay services is successful.• eBay respects the sense of community by respecting people's views.• Legislation that does not allow certain information to be shared on the Internet may affect business as some will be afraid to access eBay services. The economic factors are: -• eBay is expected to maintain a good image because it has achieved increased financial rate growth due to its business strategy to reach global people. • Having more competitors, eBay should be careful because they can reduce customers and thus reduce the company's revenue. • High unemployment rate may increase for eBay company if they do not maintain their image, which may lead to poor businesses without profits. • Weak The economy of international countries such as financial crisis can also affect the activities of eBay Company because people will not be able to purchase items and use eBay services. • The foreign currency exchange rate can also affect profit margins because costs do not carry over to sales. • The decline in the economic environment will affect revenue because...... half of the paper ......d Intuitive menu-driven user interfaces for easier access to business services.• There are tools for customers and transaction processing, network applications and databases so that data transaction is reliable and secure. • eBay technologies simplify data storage and processing, deployment of global products and services by automating the administration of computer clusters. • eBay technologies are designed to fit industry standard architecture because it reduces downtime in the event of outages.3 EMARKETING STRATEGYThe eBay company created the corporate strategy and business model to define the businesses to compete in and the ways on how to provide successful services to customers.3.1 THE COMPANY MISSION• Maintain the company's leading position in electronic commerce. This must be achieved by investing in markets and introducing adjacent markets.