The taste of processed chicken from my elementary school cafeteria remains etched in my memory. I can still taste the pieces of chicken that couldn't be broken by my teeth and the feeling of tiredness and sluggishness I had as I walked back to my next class. This is exactly the situation that organic farmers and producers are trying to avoid by producing healthy products. The documentary, In Organic We Trust, attempts to persuade viewers that organic products create a healthy lifestyle and improve the living conditions of people around the world. Kip Pastor's use of ethos and logos in his documentary is strong and provides supporting evidence, however, Pastor lacks a copious amount of pathos. Pastor incorporates logos into his documentary allowing the audience to experience a multitude of supporting facts and evidence. Ethos is used in the film through Pastor's interviews with professionals, while pathos is shown through people's touching stories. Pastor's strongest rhetorical technique is the use of logos. Viewers are provided with an abundant amount of facts and knowledge that help support Pastor's point of view. The video attempts to persuade readers to eat organic and this is achieved by providing evidence that processed foods create an unhealthy lifestyle. For example, Pastor notes that there has been a 150% increase in obesity, resulting in shorter lifespans. Pastor also provides statistics such as one American every five minutes dies from obesity and one in three people gets diabetes. These facts are intended to grab viewers' attention and make them think twice before eating fast food. These logos are effective because they are able to make a huge statement, screaming at viewers that lives are in danger… in the middle of paper… crusty, unchewable food from their childhood. Pastor makes the best use of logos by providing viewers with many facts that support his point of view. These facts ranged from effects on the human body to the environment, all supporting the fact that organic food is healthy. Ethos was also used effectively by incorporating interviews with professionals. The pastor was able to earn respect and authority because he did his research on the topic. Finally, pathos was used in the documentary to appeal to the audience's emotions. Pastor accomplishes this by interviewing people who tell touching stories involving the issue of healthy eating. Pastor effectively uses rhetorical technique to convince the audience that organic food is the healthy choice, leaving viewers with only one thought to consider: Why not go organic? Works cited in Organic We Trust. Director Kip Pastore. 2012. DVD.