The advantages of digital and mobile marketing are as follows: Fastest way to reach new customers. Identify useful customer information. Easy tracking of feedback and public reviews. Communication is built directly with customers. Adding more creative ideas to promote a product or service. Extremely fast source of ads. Low cost compared to traditional marketing tactics. Attracts a large number of customers.  Provide additional branding and promotion for a company or product. (Tamanna Ahmed) The disadvantages of digital and mobile marketing are as follows: Lack of actual presence of the product or service. Really difficult to trust that the offer is real. Reliability on technology and satellite. The costs of hidden maintenance are high.  Global competition due to globalization. (Tamanna Ahmed) Higher abandonment rate means customer response rate is low. Difficult to see and understand non-verbal communication. (Nusrat Jahan) Digital marketing is a fastest growing form of direct marketing. The widespread use of the Internet is having a dramatic impact on both societies...