Not only does it impact a young woman's self-esteem, but it will also cause depression and body dissatisfaction (Kawecki, A. 2010, p. 24) which is never good enough even when she's older, but it can also cause ageism towards older people or even women who have chosen not to fight the aging process. T. Calasanti describes anti-aging advertisements by stating that “Although the ageism evident in anti-aging advertisements can be, and is, resisted, the representations remain powerful forces shaping the exclusion of older adults” (p. 339). Conclusion Anti-aging advertisements like Oil of Olay's Regenerate line can make women aware of the products that are available to them today. However, between the psychological damage it can cause to young women and their self-esteem and the fact that it can cause ageism towards older women, advertising does more harm than good. If advertisers chose not to only target women advertised to men, they would not only decrease the harm to women and open up the market for