In this particular ad, they are selling a very stylish and attractive car. The advert was on an open street, featuring an attractive blonde woman wearing a bikini. There are no beaches around, he's not going for a swim, he's just there to look good. All these quotes say: "The pursuit of perfection." This ad obviously sells both genders. The beautiful woman in the bikini suggests that with this machine you automatically get girls of this caliber. Almost as if everything was included, including her. Most people consider public displays of sex or suggestive things taboo. People by nature are attracted to things that are “forbidden.” This is an advertising tactic that involves taking things that are normally considered bad or taboo and making them acceptable and desirable. This is a really effective tactic, based on the fact that rebellion sells, people want what they can't have. In “Selling of Rebellion,” Leo states: “The central message here is very serious and highly antisocial: we should all rebel against authority, social order, fairness and rules of any kind. “Obey” and “Rules” are bad (Leo,198). This means that people will want to do something that is taboo just because it is “forbidden” and it feels good to do something that people say you can't do. This too is selling elitism by selling a certain status. Lexus is already considered a more expensive or high-quality car brand and uses its