The essay will explore the concepts of "Hbitus" and how it can form a personal taste. To find out whether taste can be considered truly personal, it is important to first investigate the ideas of consumer culture and how meaning can be created. There are a number of theorists that need to be highlighted when talking about this topic, such as; Slater, Bourdieu, Lury and Miller. A light touch on the key aspects of semiotics and semiology will also be provided as this tool will be used to apply the main theories to practice. For this purpose, the theorist Barthes will also be studied. According to Slater (1997:26), 'consumer culture is, in principle, universal and impersonal'. The idea behind this is that consumer culture is believed to be something that is generally for everyone and not specifically personal to you. The variance between production and consumption is becoming increasingly larger because individuals now prefer to consume a good that is already available to them instead of producing it themselves. People would now work at their jobs to earn money only to be able to spend it on items that someone else produced as labor. It's a process that goes around in circles; work, free time, work, free time. Slater (1997:8) further states that “consumption is always and everywhere a cultural process, but “consumer culture” – a culture of consumption – is unique and specific: it is the dominant mode of cultural reproduction developed in the West over of time. course of modernity". This explains the concept of meaning and how there are meanings of things in consumer uses. Things imply meaning because consumption is cultural. Meaning is created through cultural value......center of card......ent and the style shown is informal and relaxed. This advert addresses the theory that the working classes don't have time because Twix is ​​a chocolate bar for a quick snack and doesn't take long to consume. Also, it would appeal to low-class people because it's about eating it quickly and not worrying about the actual taste. Therefore, Twix contains a lot of fat and is not made with great care or quality. Works Cited Barthes, Roland. (1977). Musical text image. New York: Hill and Wang. Bourdieu, Pierre. (1986). Distinction: a social critique of the judgment of taste. London: Routledge and Kegan Paul.Lury, Celia. (1996). Consumer culture. Cambridge: UK: Polity Press.Miller, Daniel. (1987). Material culture and mass consumption. Oxford, UK: B. Blackwell. Slater, Don. (1997). Consumer culture and modernity. Cambridge, England: Polity Press.