Porcini's Inc. is going through a process of growth and change. It is clear that the company is entering another phase that management is reflecting on. The company has employees who have a customer-oriented mindset, and Porcini's management expects them to cultivate the right attitude towards the customer. The right kind of people are giving the entity the competitiveness that the business requires. Risks exist when the company's growth grows or expands much faster than management can control. Given the fact that management must fully select the options. Porcini management is conducting customer research that will determine customer needs in the market. Operational strategy, customer research and location analysis for possible expansion will create tremendous value for the company in the long run