Many marketing companies tend to excessively distort the truth about the toys or items they sell to increase sales and make more profits. This typically happens if they market toys that aim to improve the child's development. These companies don't care about the side effects their product might have, as long as parents are convinced, go out and buy it, those companies are good. When it comes to baby toys it's hard to say whether your baby will like them or not. Every child is different when it comes to learning. There is one company in particular called SmartNoggin that claims to help parents and caregivers encourage early developmental milestones in their baby starting from birth using their product “NogginStik.” NogginStik is a light-up rattle created by Marcia Haut, a developmental therapist who deals with special needs children. NogginStik is not only a cute toy, but also guides parents, caregivers and other people who work with children through fun interactions and activities that will promote healthy brain development and bonding with their child while bringing fun between the two. According to the SmartNoggin website, NogginStik helps a child's cognitive, emotional, social and physical development, but has the greatest benefits for cognitive development. Some features of the NogginStik include a head that lights up blue, green, and red to help stimulate baby's eyes and promote visual tracking. The base of the rattle emits a soft sound that soothes the ears and improves hearing abilities. It also has an easy handle that aids in grip, as well as "fun" textures that delight the sense of touch. NogginStik is recommended from birth to 12 months. The package includes...... half paper ...... getting a percentage of money from the sale of the product to parents would not violate the APA code. This is because in section 5.01a of the APA Code it states that "psychologists do not knowingly make public statements that are false, misleading, or fraudulent statements regarding their research, practice, or other work activities or those of persons or organizations with which they are affiliated." To conclude, from all the research studies conducted on the cognitive development of infants related to toys, it appears that the claims of SmartNoggin's NogginStik product are in fact true. To further support their claims, SmartNoggin has received Dr.Toys' Top Ten Toys and Top 100 Children's Products of 2014, along with six other awards dating back to 2012. This therefore proves that NogginStik can truly help children achieve learning goals. development..