Marketing PrinciplesPRODUCT INNOVATION AND PROMOTION PROJECTOur task is to create and promote an innovative product. When developing a new product, we started with idea generation. This is a systematic search for ideas for new products. Companies look at many ideas before finding some good ones. We had to do the same thing. We thought of a lot of ideas on our own. It was more of an internal source of ideas rather than going outside of our ideas partnership. Our first idea was a restaurant, half of which was a real restaurant and the other half a machine shop. The next idea was a new energy drink that would be less expensive and taste better. Our next idea came when we were sitting there brainstorming ideas for the project. We were looking at chapter ten of the book on marketing principles and reading about bottles of Heinz EZ Squirt ketchup. It turns out one of the greatest American snacks of all time wasn't put in a squeeze bottle like many other products have. That product is peanut butter. This was going to be the idea of ​​our project until we went to the store to buy some peanut butter for our package and found a bottle of pressed peanut butter already out. This led to us finding a new product at the last minute. We thought about what interested us. Cars, music and liquor immediately came to mind. The next step was to sift through the ideas to separate the good ones from the bad ones. Each product or service had positive and negative points. The half-restaurant, half-autotuner shop was a very different concept and with a little refinement could catch some people's interest. The bad thing is that it probably wouldn't capture enough people. It wasn't a promising idea. The idea of ​​a new energy drink was fine, but there are already different types of energy drinks on the market. Creating one that everyone else doesn't already say they can do is difficult. It didn't even seem like a good idea. The peanut butter idea piqued our interests more than any other idea we could think of. It's a very simple idea and wouldn't be too complicated or technical to implement. Peanut butter is used in many snacks, and it would be easy to demonstrate why a squeeze bottle could make a lasting improvement over a regular jar. Peanut butter in a squeeze bottle was the final decision... middle of paper... referral and funding to them will help them financially. While we are focused on combating underage drinking, we want to be active in the lives of adult drinkers. This is why we will sponsor local senior men's and women's softball league teams. It's a good way to keep alcohol drinkers active and doing something. Our company deals with creating a good image among the public for people of all ages, alcoholic and non-alcoholic drinkers. Bartenders and store clerks will be well trained in personal selling. They will have a very friendly face to face presentation and attitude. They will also take friendly phone calls for drinks questions and opinions. Our store also offers an email address for requests, suggestions, opinions or simply questions for our in-store bartenders. They will respond the same day as quickly as possible. Once again, we pride ourselves on quality and presence. "Barstop Mixes" is for alcohol drinkers of all types. The only way to best experience our shop and our service is to come and visit us. We promise it will be worth it and hopefully an “amazing” experience"..