The author provides reliable examples, facts, estimates and statistics, which ensure that his arguments are based on logical reasoning. For example, according to Andrew Revkin, European countries are using a cap-and-trade system that is effective in imposing carbon taxes. Coal burning plants are also being closed in China. However, he believes that taxing emissions is not a radical idea and the tax will have no effect on American competitiveness. Stating that “The average American, by several estimates, generates more than 20 tons of carbon dioxide or related gases per year; the average inhabitant of the planet about 4.5 tons”. The author defiantly supports his argument with facts and numbers, logically appealing to the audience. By mentioning the “industry report card” and what it entails, the author directs the audience to some facts to support his claim. It goes on to provide logical explanations for how much fuel would be consumed and how much would be spent on fuel on a medium sized car over 2000 miles to ensure low carbon emissions. In this case, the public will do the math and will undoubtedly agree with the